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FEDERAL BANK

Project
Advertising Film Production
Deliverables
2 Advertising Films
Category
Fintech Technology Campaign
Technology
SmilePay Facial Recognition

Brand Overview

Federal Bank introduced SmilePay, a facial recognition payment technology that enables customers to complete transactions using their face.

BrandPsychology produced two ad films demonstrating how the technology works in real-world scenarios, highlighting its convenience, speed, and seamless payment experience.

  • 2 Advertising Films
  • SmilePay Technology Demonstration
  • Digital Ad Film Production
  • Video Editing & Post Production

Project Process

01. Understanding the Project

For this campaign, we collaborated with the creative agency Poetic Potato, who developed the concept and provided the bound script for the advertisements.

02. Pre-Production Planning

Based on the script, we planned the video production including locations, shot breakdown, and visual execution required for the ad films.

03. Production & Filming

BrandPsychology handled the entire video production, capturing the scenes required to demonstrate the SmilePay payment experience in a clear and engaging way.

04. Post-Production

In post-production, the footage was edited into concise ad films that effectively communicate the benefits and simplicity of the SmilePay technology.
Lights
Camera
Action
Story
Vision
Concept
Design
Creativity
Innovation
Execution
Strategy
Branding
Engagement
Influence
Momentum
Impact
Success
Transformation
Growth
Legacy