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TIA BEAUTY

Project
Product Video Production
Deliverables
Social Media Reels
Category
Cosmetics Brand Content
Content Type
Ecommerce Product Video

Brand Overview

Tia Beauty is a cosmetics brand focused on modern beauty products designed for everyday use.

BrandPsychology produced nine social media reels featuring the product using three different models, showcasing application, finish, and product appeal through creative short-form storytelling. We also created an ecommerce product video designed specifically for marketplace platforms like Nykaa and Amazon.

  • 9 Social Media Reels
  • Ecommerce Product Video (Foundation Cream)
  • Product Demonstration Video
  • Social Media Video Content
  • Video Editing & Post Production

Project Process

01. Understanding the Brand

We studied Tia Beauty’s product positioning and ecommerce requirements to understand how the foundation cream should be visually presented to potential buyers.

02. Content Planning

Concepts were developed for social media reels and the ecommerce video to highlight product texture, application, and finish using three different models.

03. Production & Filming

The shoot focused on clean beauty visuals, product application shots, and creative compositions designed for social media engagement and ecommerce display.

04. Post-Production

In post-production, the reels and product video were edited with smooth transitions, product highlights, and optimized formats for social media and online marketplaces.
Lights
Camera
Action
Story
Vision
Concept
Design
Creativity
Innovation
Execution
Strategy
Branding
Engagement
Influence
Momentum
Impact
Success
Transformation
Growth
Legacy